Words of Wisdom and Inspiration for the aspiring entrepreneur from Frank Covich, Founder of the National Association of Independent Business Brokers (NAIBB)…
by Frank Covich
The Importance of Mobile-Enabled Websites
Almost 68% of Americans use a mobile phone each day. Research shows that 25% of Internet users around the world are “mobile only” right now, yet few websites are mobile-enabled.
Today, 53% of Internet search traffic in the world is opened on smartphones.
That means people who e-market or advertise with the goal of driving traffic to their website better know how their promotions and fulfillments look on a tiny smartphone screen….
Recently, working as a consultant to a prominent law firm, I discussed with the owner just how beneficial our decision years ago to get mobile-enabled has been and how it has helped the firm in so many ways. As one of the first law firms in Northern California to have a great mobile- enabled system, it created a foothold in the searching-for-an-attorney marketplace. Today the mobile-enabled smartphone system has created an instant communication and information link between the firm and its clients, who can use it for everything from obtaining free information downloads to sending e-mails about their cases anytime and from anywhere.
One very important element to creating a user-friendly mobile-enabled site is to ensure you have an immediate call-to-action layout. In my client’s law firm his clients, people searching for an attorney, come to the site via marketing programs and get a direct red link prompt to “Call us now” and a green link option to “Message us about your case.” Then there’s a blue link for “Directions,” all of which is followed by our complete, information-rich website…mobile-enabled to perfection. This makes it all quite simple and clear.
The bottom line message for today is this: When you have your own business and want to e-promote it, and you want people to look at your website of products and/or services, make sure you think through how important it is to be mobile-enabled. Keep it simple and easy to read and have a method in place to capture your potential clients with a great system. Ultimately, there is nothing better than “Contact me now!”
For business brokers and consultants of all types, having a simple landing page is all you need. State what you do or offer and create a site that is designed to bring the searcher to you.
If you’d like information on my program, which focuses both the science and art of business brokerage, please visit www.bebizbroker.com. And for a look at other great business program opportunities, please visit www.shopabizop.com. Be proactive and remember how important research is to finding the business opportunity that is best for you.
Visit www.bebizbroker.com today to find out more about how you can start your own business brokerage practice fast, economically and with total confidence!
All the best,
December 21, 2018