How To Sell Paid Subscriptions and See Success: Recently I spoke with one of our more camera-shy city advocate leaders that runs the Charlotte, NC market who is closing deals. He wanted to share with you off camera how he’s selling annual subscriptions three at a time and is shooting for selling dozens at a time using traditional free methods.
by Kevin James Culp
Photo by Joshua Earle on Unsplash
Prior to the Coronavirus outbreak, one way to close sales that was part of the original plan was to contact group homes in-person and get into contact with guardians or people that are self-guardians.
The reason we planned to start with this vertical; along with dropping off business cards, tri-fold brochures and other forms of collateral materials along with contact people via email/phone, was that we wanted to get this tech into the hands of the people we thought needed it first and could truly benefit from the QR code smart-sticker scanning element to the Account Medical profile businesses and consumers alike can purchase for as little as $5 per month.
The smart sticker tech is where you can walk up and scan the QR code to open what will be a one-tap link on your screen. In this case the screen would open with a result of whatever information that the subscriber inputted such as Emergency Contacts or Allegries. The other side of the medical profile is to store information and I have detailed this in other articles.
How To Sell Paid Subscriptions – What Is A Group Home?
Group homes come in many varieties and can be paid for in many ways, including private payment or state programs for people with disabilities. Group homes are great options for people with special needs who don’t require more advanced care but who cannot live independently.
The way to Strat is to first search and build a list of group homes to email/call. The next step, is to figure out of the roughly six guardians who if not all might be your customers. Then contact them with the idea that you do not want to sell them anything. You would like to introduce the technology to them, highlight what it can do and for whom.
How To Sell Paid Subscriptions – When Searching On Google Here Are Some Key Search Terms To Use:
- group homes near me for adults
- residential homes for disabled adults
- group homes for developmentally disabled
- private group homes for disabled
- apartments for people on disability
- group homes mentally disabled adults
- free housing for disabled
- group homes near me
“We now live in the digital age but that doesn’t mean we should overlook the power of a well-written document such as a sales letter template. An effective letter can help you convert prospects into clients and customers. If you’re in sales, it would be very beneficial for you to learn the skill of writing a good sales letter sample. Then you can send this to your prospects or post it on your website and let it do its work!” template lab.com.
How To Sell Paid Subscriptions – Do You Need Help With Sample Letters? We love templatelab.com and suggest using them for all of the basics. Below are a number of links to narrow your focus.
- 1 Sales Letter Templates
- 2 The psychology behind sales letters
- 3 Sales Letter Samples
- 4 Where to start when writing a sales letter template?
- 5 Basic components of a sales letter template
- 6 Sales Letter Formats
- 7 Tips for writing your sales letter template
Here Is One Basic Form That Anyone Can Customize to Fill Their Needs.
From:
______________(Name of the writer and company with address)
_______________
________________
To:
___________ (Name, designation and company of recipient)
____________
____________
Date ____________
Dear Sir/Madam,
I would like to introduce our ___________________ (introduces your company). We are in the business ___________________________________ (mention your business field and year of experience). We are glad to inform you about the good quality and reputation of our products. It will be our pleasure to provide you products that meet your needs at reasonable prices.
Our new launch is ____________________(introduce new product and quote the price). It carries_________________( mention the features). You will get the best deal in the market with us.
We are expecting a positive response. For further details and demonstrations, please feel free to contact our customer relationship manager at _________ (email address or phone number).
Thanking You.
Sincerely,
__________(name of the sender and his company)
So, start contacting verticals by company and see how many sales that you can close this month. Remember, it isn’t about setting a sales target of twenty sales – it is staying consistent selling that will get you to the finish line first.
Thanks for Reading and Carpe Diem My Friends!
SOURCES: templatelab.com
Related Reading: How To Sell Paid Subscriptions… and See Success Part 4
