How To Market Businesses To Higher Education Schools was the topic of discussion this morning on social. I was asked to come up with a solution in a step-by-step easy process to get started selling.
by Kevin James Culp
I had to sit with this idea for a bit since traditional means, tools, methods and systems might now either not produce results or possibly even the wrong result if not done well. In the end, I reached out to a friend who has some expertise in this market.
How To Market Businesses: One thing is for certain and that is marketing to college students can create lifelong branding connections that are often never broken. Lifelong branding preferences are turned into consistent buying habits and if you brand yourself properly, you can expand your reach into this lucrative market with ease.
Schools have a unique opportunity to engage prospects, current students, and alumni. Branding is also often all-around college students in multi types of mediums. This is true, from stencilled messages meant to inspire to more directly targeted branding at sports events or rallies on campus as just a few examples.
I asked a pro in this field, Michael Twiningwho sells to this market to share his ideas on the best methods to reach this market. Below he shares his ideas with everyone.
“Prospecting is a big part of what I do! With virtual meetings and temporary closures, the need to email prospect is huge!
First and foremost, during my process, I had to understand my solutions. I run a business that offers a decent-sized portfolio of solutions. Then I find out what will make the most impact of my time and do the best right away. Then I take my time perfecting a reusable template for a specific vertical. This week happens to be higher education and schools for me!
I am offering telehealth solutions to schools so that their students and faculty have 24/7 access to professional care, help build ease of mind when going back to school in person. And, to help colleges become more marketable to prospective students. Because our solution is simple to manage from an admin point of view and getting started can happen as quick as 24 hours, we make it easy to get schools enrolled in the system, at a very minimal cost per member.
How To Market Businesses: Lastly, our product is HIPAA AND HITECH compliant. Now knowing that is not the same as understanding that. In most cases, compliance deals with information on how it’s accessed, where it’s accessed, and who has access. This, for example, explains why the can not use Zoom Meetings for telehealth, it’s not compliant on those.
Knowing who to contact is actually fun! It is like searching for a treasure. Colleges and universities are somewhat easier because people in charge are typically known to the public or listed on their website directories. I add them into my CRM, I use HubSpot and love it. Then I spend some time creating a template that I can use no matter what school I am emailing. I just let them know I’m here for their telehealth needs, some points that stick out from my competition, and how to get a hold of me. I do try to get an appointment through a follow-up email usually 3-4 days after they opened my first email.
Some tips on templates and emails; take your time to developer complete thoughts, infographics are awesome, videos are even better, be efficient, and be sincere. Don’t spend too much time reinventing the wheel, that’s why I like spending time on a good template to use, says Michael”.
Thanks for Reading and Carpe Diem My Friends!
SOURCES: Harvard School of Business, Wharton School of Business, American Saver of CNY, How To Market Businesses
Related Additional Reading Suggestion: How To Sell Paid Subscriptions… and See Success Part 5
